The journalist's work, in addition to mastering the technical resources of the media in which he/she specializes, should always be linked to the communication of information in a clear and reliable manner. In this regard, on the Internet, the provision and writing of journalistic information content, based on criteria of quality, objectivity, truthfulness and credibility of the information, has become a challenge, not only because of the vulnerability of the network, but also because on numerous occasions "news" of dubious source or that are later discredited circulate. On the other hand, journalistic language must somehow adapt to the norms and conventions of the new virtual environment. This whole scenario is at stake today when communication works are planned and conceived.
Sobretesis has projected and designed numerous Communication Plans with different objectives. We have made analyses of communication on the Internet, internal communication in companies, how to manage communication in critical circumstances, which is very necessary today, with the number of accidents and disasters -natural and non-natural- in which man and companies are involved. We also do audience segmentation work for radio, television and press, as well as studies on the lack of ethics in television. Likewise, we design communication policies for solidarity purposes, we organize public good campaigns, in short, we have the resources and know-how for the planning of communication oriented to any type of organization or enterprise.
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