Through various research projects, different design processes have been developed and analyzed -generally related to advertising campaigns-, providing graphic solutions to the brand image needs of several product and service lines. The specific needs of each client are taken into account, and the process of decision making in terms of design and in the different areas involved in its realization.
The support and theoretical framework of our research in this area includes different theories of visual communication, composition, and design elaboration and development. We have addressed issues such as perception, the search for meaning and the sequence of the communication process; resources and graphic elements such as composition, photography, text and color (ISO standards related to them); elements that make up an advertising campaign, analyzing specific targets and background on campaigns oriented to these targets and other similar ones. In short, design is conceived as an act of creation, and we are flexible enough to adapt to the work pace of our clients, to their aesthetic preferences, and at the same time try to enhance their ideas.
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