Advertising

Along with marketing, advertising also occupies a central place in the environment of any city or village. Advertising comprises the various forms that can be used to present a product or service; the steps for the development of advertising are, firstly, the choice of the target group to be addressed; secondly, the determination of the objectives pursued by the campaign and the approach to be used; and finally, it is necessary to choose the media through which the messages will be channeled, i.e., television, radio, Internet, etc..
When we are entrusted with an advertising assignment, we are particularly interested in knowing the significant position of the brand in terms of the meaning assigned to it by the consumer based on its culture, identifying values, meanings, motivations and types of behavior, determining the existing meanings within the brand itself and the meaning that the emotional benefits it provides to the consumer have for him/her. For reasons of professional reserve, we will not mention the brands and products for which we have prepared advertising campaigns and theses on various aspects of the world of advertising. We can, however, mention the areas in which we have worked: dairy products and yogurts, advergaming, light culture, disruptive advertising, brand and line extensions, etc.